Copywriting
Endpoint Detection & Response
I created this page to increase traffic and boost McAfee's organic SEO for the term "endpoint detection and response (EDR)" on the enterprise website. Prior to writing this page, McAfee appeared on the fourth page of Google search results for the term. Within three weeks of publishing this page and linking to supporting content, McAfee now appears on the first page of Google search results for "endpoint detection and response," where it remains today.
Flappy Bird Clones Help Mobile Malware Rates Soar
This is a thought leadership article written for McAfee's B2B website based on findings from the research team's quarterly report. A spike in malware targeting mobile game applications was discovered during that quarter. Thought Leadership: Flappy Bird Clones Help Mobile Malware Rates Soar
Virtual Currency Botnets Dig up Fool's Gold
The McAfee Labs research team explored the popularity in botnets mining for virtual currency in one of their quarterly reports. I broke down the content in the report and wrote this thought leadership article for the McAfee enterprise site.
Rise of the Rootkits
The McAfee research team discovered an alarming spike in rootkits after a two-year lull. I wrote this thought leadership article for the McAfee enterprise website to explain the cybersecurity alert.
Mobile Malware Continues to Thrive
I wrote this article explaining that as mobile malware attacks become increasingly advanced, users need to implement stronger and smarter security techniques. This thought leadership article was written for the McAfee B2B website based on findings from the McAfee research team.